I have written before about the value of Facebook’s homepage for logged out users: both from a promotional (huge lift for Facebook; both Facebook + Twitter do it) and advertising perspective (eBay example).
Last week Fab ran a great ad placement for logged out Facebook users. No doubt he got significant reach and is effective because Fab does such a great job with social shopping / Facebook integration. However, it is still a strange concept to see – and market against – “everyone who logs out of Facebook today sees our branding.”
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