The buzz surrounding Ted Ligety's gold medal at the Sochi Olympics in the giant slalom, along with the branding on his helmet and goggles, appears to have crashed the website for the company he started.
Ligety also won a gold medal at the 2006 Turin Olympics, the same year he started Shred, a ski-equipment company that specializes in helmets, goggles, and sunglasses.
With Ligety winning gold earlier today, and NBC showing the race this evening, if you try to go to shredoptics.com right now, there is a good chance you will an "Internal Server Error" (see right), suggesting the server is overloaded.
Ligety designs all the equipment and the name of the company was featured prominently on his goggles and helmet during his gold medal-winning run (see above).
There is probably no better promotion for a ski equipment company than to win gold in the Olympics. So Ligety is missing a huge opportunity by not having the website prepped for a potential flood of traffic that he almost certainly was hoping to achieve.
Here is a Google Cache view of the website.
Ligety's mom is also helping to promote the company in Sochi and on national television.
Here is another shot of Ligety after one of his slalom runs.
