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Millennials' banking habits could make Wall Street obsolete (GS, ONDK, LC, AAPL, GOOGL)

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Half of millennial consumers would consider swapping Google or Apple in for their current financial services provider, according to a study provided to Business Insider. 

It's a trend that could crush Wall Street

The 2015 Makovsky Wall Street Reputation Study came out this week.

In it, there's a subset covering millennial habits.

And within that data subset is some bad news for big banks. 

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