"Style rules" exist for a reason. They inform and guide the current generation using techniques and styles that have worked in the past. Much of time, they ensure that the younger folks look their best.
Many rules are rooted in business wear, according to Complex, and can be traced back to pamphlets or guides from the early to mid 20th century. They attempted to teach young businessmen in the right manner of dress so they wouldn't embarrass themselves at work. However, business dress was a lot more conservative back then.
This is all well and good, but styles and societal priorities change. Things that worked in the past might not always work today.
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