Last week we announced an investment in Spindle. Today, I am excited to an investment in another seed-stage, Dogpatch Labs, social media company: PostRocket.
PostRocket optimizes Facebook content for brand and page owners. It’s a problem those users know too well: 1,000s of fans – often $1,000s of dollars spent – and yet only a small percentage are reached. PostRocket looks at the content, fans, and engagement habits to help brand / page owners create better content, publish more effectively, and ultimately drive deeper engagement. It’s also a problem this team knows well: they are smarter about Facebook’s EdgeRank algorithm / logic than any non-Facebook employee I know.
It’s a big, important idea because it’s a big, important question for the majority of Facebook brands and advertisers. I have eaten my own dog food and tested PostRocket with the DogpatchLabs Facebook page. The early results are really outstanding: over a 2.5x improvement in fan engagement.
PostRocket is opening their doors soon. You can register for the beta here. And follow them on Facebook and Twitter. More on TechCrunch.
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